Overall Event Details
THAT Conference is your "Summer Camp for Geeks". Held at the Kalahari Resort in the beautiful Wisconsin Dells, it's your last chance to get away before summer slips away. Spend three days with a thousand of your fellow campers and their families, geeking out on everything from writing some epic code to making paper airplanes.
THAT Conference just would not be possible without the help and partnership of our volunteers, speakers and of course each of our sponsors.
Every year we look for engaging partners who want to help us create a unique experience for all of our campers and counselors while having a
bit of fun at one of the best water parks in the United States. Unlike other conferences we don't just pack in the sessions. We plan for
ample networking and social time. As with past years, we will use the technology that we know and love to better connect our sponsors to
every attendee. NFC powered badges will easily allow attendees to give each sponsor their contact information while simultaneously entering
them into unique contests.
But we don't want the creativity to just stop with this prospectus. If you have an idea, please contact us and let us hear all about it. We're
looking forward to partnering with you and another great year at THAT Conference.
August 6th - 8th, 2018
1305 Kalahari Drive
Wisconsin Dells, Wisconsin 53965
Kalahari WebSite |
On the Map
~1000 software developers, designers, and IT professionals from the upper Midwest (Minnesota, Wisconsin, Illinois, Michigan, Indiana, Iowa).
Podcasts, local user groups, blogs, newsletters, and a number of local community events like CodeMash, Chicago Code Camp and Northeast
Wisconsin Code Camp. Marketing campaigns through things like Twitter, Facebook, Google and StackOverflow.
Normal Attendee Ticket
Ticket Includes: conference registration, conference meals, t-shirt, event activities, and a hipster satchel full of unexpected surprises.
100+ sessions across 3 days. Leading industry speakers will host 60 minutes to convince, teach, and engage their audience on topics vital
to the today’s software industry. Topics will be categorized into the following tracks: mobile, web, cloud, client, design.
Special Vendor Sessions
Principal and Platinum sponsors will have an opportunity to host a dedicated 30 minute special vendor session dedicated to the topic of their choice during
the latter part of lunch one day in one of the nearby conference rooms.
Want to make the conference yours? You can. Part of THAT Conference will include a 4000 sq. ft. moderated open spaces. This is the ideal place
to make THAT Conference truly unique and interactive. You can see some of the previous year's open spaces sessions here:
2017 Open Spaces Sessions
Kidz That Code
Families are welcome at THAT Conference, in fact we encourage it. During the conference, THAT Conference will have a number of sessions
targeted for kids. Child Guardian Required.
On Sunday and Monday night, THAT Conference and co-sponsor(s) will host a networking event where attendees and their families will have
the opportunity to meet and greet community peers and conference speakers.
On Tuesday night, THAT Conference and co-sponsor(s) we will host a Pig Roast followed by an indoor water park party where attendees,
attendee families, speakers, sponsors and families can interact and enjoy each other's company.
As a truly cross-technology event, these are just a few of the unique opportunities to reach developers across numerous programming
languages, platforms, and devices.
CodeRetreat is an intensive practice event, focusing on the fundamentals of software development and design. By providing developers the
opportunity to take part in focused practice, away from the pressures of 'getting things done', the CodeRetreat format has proven itself to
be a highly effective means of skill improvement. Practicing the basic principles of modular and object-oriented design, developers can
improve their ability to write code that minimizes the cost of change over time. What is the structure of a Code Retreat?
More information here.
Leading into THAT Conference, the organizers from Midwest GiveCamp and THAT Conference have teamed up to host the annual Midwest GiveCamp.
This will take place the weekend leading into THAT Conference and is a great opportunity for the technical community to give back a little
technical know-how to our local charities.
Sponsorship Opportunities for Events and Items
THAT Conference is also offering the following additional sponsorship opportunities.
Cocktail Party / Happy Hour : Monday Night
Cocktail party sponsors make our attendee party possible by underwriting the food and beverage costs. We accept multiple sponsors for this event;
however, the first sponsor to sign up may elect to cover all costs, creating an exclusive sponsorship opportunity for this highly visible event.
Cost: ~ up to $10,000. Varies. Contact us for details.
Game Night : Monday Night
On Monday night after Happy Hour, our Open Spaces area transforms into a gaming arena from 8pm - 12am. Attendees bring a large selection
of board and electronic games for everyone to participate. Your sponsorship can help bring even more joy to the attendees.
Cost: ~ $1,500. Contact us for details.
Pig Roast : Tuesday Night (Family Included)
What camping experience would be complete without a pig roast? This is a great opportunity to get your name and logo in front of all
attendees and their families. During the pig roast, we have several onstage activities and can showcase your sponsorship in between acts.
Cost: ~ up to $20,000.
WaterPark Party : Tuesday Night (Family Included)
Here is your chance to sponsor one of our fun events when our attendees are cooling off after a full day of tech. From 10:30 PM to 1:30 AM
we have the place to ourselves.
Cost: ~ up to $8,000. Varies. Contact us for details.
All attendees where a lanyard around their neck to hold their badge. Your name could be on that lanyard and your logo incorporated onto the
badge. Attendees often keep lanyards as a souvenir, leaving them hanging in their office or on their desk. This can be a lasting impression
for your company.
Cost: ~ $6,000 – TBD on specific lanyard. Contact us for details.
Each THAT Conference attendee will receive a pocket notebook with the THAT Conference logo laser etched on the front cover. Notebook
sponsors will have their logo prominently displayed on the front cover. This sponsorship offers an exciting opportunity to have your logo
on a long-lasting notebook which will be used by each attendee for years.
Cost: ~ $6,000 - TBD for exclusive logo placement
WaterPark Party Cabana
This sponsorship entitles your company to exclusive use of one of the poolside cabanas during the Tuesdays night waterpark party held from
10pm to 1am. The space is yours to do with what you’d like — do something fun, creative, and in the spirit of THAT Conference. Limited availability — and these go FAST!
- $600 Hot Tub Cabana
- $300 Standard Cabana
Acknowledgement In Printed Program
Acknowledgement space is being offered in the official conference program. Note that companies may purchase space in the program without
otherwise being a sponsor of THAT Conference.
- $250 per 1/4 page (black/white, 4 total)
- $1000 front inside cover (full page, full color, 1 total)
- $1000 back inside cover (full page, full color, 1 total)
A number of other items are available. If you're interested, please contact us to negotiate pricing.
Frequently Asked Questions
Q: We're working against budget schedules. Can I commit to sponsorship now but pay closer to the event?
A: Yes; however, your benefits will not be activated until we receive payment. Moreover, special packages (cocktail party, cabanas, etc.) will not be held
for you. All benefits are first-come, first-served based on the date we receive your payment. THAT Conference is a non-profit event completely run by volunteers. We simply don't have the
bandwidth to deal with Accounts Receivable.
Q: As a sponsor, can we provide attendees with “swag”?
We want to ensure that our "Sponsor Pavilion" is an exciting place for the attendees to visit. Besides having the opportunity to speak with our sponsors, attendees should have a reasonable
expectation of walking away with some "swag". As is typical with other trade shows, this includes software, books, apparel with your logo, and/or trinkets with your logo. We ask that if you
do not provide enough items for every attendee, that you try to be creative in how the items are distributed (i.e., hold your own raffle, have a secret spotter give away items in the crowd, etc).
Q: Will my logo on the THAT Conference website be hyperlinked to my website?
A: Yes. If you would like to have a custom landing page to identify THAT Conference visitors, please provide that URL to us.
Q: What is "Preferential Logo Placement"?
A: Whenever all sponsor logos are displayed together, they will be arranged from left to right and top to bottom within the Bronze, Silver, Gold, Platinum groups in order by the total
contribution size (largest first) and the date that payment was received (earliest first).
Q: How are the booths in the Sponsor Pavilion decided?
A: Booths are placed accordingly by level and then when payment was received.
Q: I've got a great idea for a sponsorship opportunity that you haven't listed. What can I do?
A: Contact us and run it by! We're happy to work with any idea as long as it's of benefit to the attendees! (And doesn't get us in trouble with the law, of course...)
Q: Who exactly is organizing THAT Conference?
A: THAT Conference is organized by a group of developer community leaders who have collectively formed a non-profit organization in the state of Illinois. This group is officially named
"THAT Conference NFP".
THAT Conference board of directors and its organizers are completely volunteer, and all money collected from sponsors go towards the conference and its related expenses.
Q: What is the THAT Conference mailing address?
A: Unless otherwise directed, please send all sponsorship-related mail and packages to:
9109 Carol Lane
Spring Grove, IL 60081
General Email: Hello@THATConference.com
Sponsorship Email: Sponsorship@THATConference.com
Q: Are my sponsorship contributions tax-deductible?
A: We are a 501(c)(6) organization. Your contributions are tax deductible as a promotional and advertising expense.
Contact us at Sponsorship@THATConference.com with any questions or to request a copy of our W9.
Q: When can sponsor booths be taken down?
A: Sponsor exhibits are expected to remain up and staffed until 2:30 pm on Wednesday.
Q: Can I use the THAT Conference logo?
A: Yes! Please contact us for information at Sponsorship@THATConference.com.