Sponsorship Info

Questions? Just Ask: Sponsorship@THATConference.com

Overall Event Details

THAT Conference is your "Summer Camp for Geeks". Held at the Kalahari Resort in the beautiful Wisconsin Dells, it's your last chance to get away before summer slips away. Spend three days with a thousand of your fellow campers and their families, geeking out on everything from writing some epic code to making paper airplanes.

THAT Conference just would not be possible without the help and partnership of our volunteers, speakers and of course each of our sponsors. Every year we look for engaging partners who want to help us create a unique experience for all of our campers and counselors while having a bit of fun at one of the best water parks in the United States. Unlike other conferences we don't just pack in the sessions. We plan for ample networking and social time. As with past years, we will use the technology that we know and love to better connect our sponsors to every attendee. NFC powered badges will easily allow attendees to give each sponsor their contact information while simultaneously entering them into unique contests.

But we don't want the creativity to just stop with this prospectus. If you have an idea, please contact us and let us hear all about it. We're looking forward to partnering with you and another great year at THAT Conference.


August 6th - 8th, 2018


Kalahari Resort
1305 Kalahari Drive
Wisconsin Dells, Wisconsin 53965
Kalahari WebSite | On the Map


~1000 software developers, designers, and IT professionals from the upper Midwest (Minnesota, Wisconsin, Illinois, Michigan, Indiana, Iowa).


Podcasts, local user groups, blogs, newsletters, and a number of local community events like CodeMash, Chicago Code Camp and Northeast Wisconsin Code Camp. Marketing campaigns through things like Twitter, Facebook, Google and StackOverflow.

Normal Attendee Ticket

Ticket Includes: conference registration, conference meals, t-shirt, event activities, and a hipster satchel full of unexpected surprises.

Event Activities


100+ sessions across 3 days. Leading industry speakers will host 60 minutes to convince, teach, and engage their audience on topics vital to the today’s software industry. Topics will be categorized into the following tracks: mobile, web, cloud, client, design.

Special Vendor Sessions

Principal and Platinum sponsors will have an opportunity to host a dedicated 30 minute special vendor session dedicated to the topic of their choice during the latter part of lunch one day in one of the nearby conference rooms.

Open Spaces

Want to make the conference yours? You can. Part of THAT Conference will include a 4000 sq. ft. moderated open spaces. This is the ideal place to make THAT Conference truly unique and interactive. You can see some of the previous year's open spaces sessions here:
2017 Open Spaces Sessions

Kidz That Code

Families are welcome at THAT Conference, in fact we encourage it. During the conference, THAT Conference will have a number of sessions targeted for kids. Child Guardian Required.

Sponsored Events

On Sunday and Monday night, THAT Conference and co-sponsor(s) will host a networking event where attendees and their families will have the opportunity to meet and greet community peers and conference speakers.

On Tuesday night, THAT Conference and co-sponsor(s) we will host a Pig Roast followed by an indoor water park party where attendees, attendee families, speakers, sponsors and families can interact and enjoy each other's company.

As a truly cross-technology event, these are just a few of the unique opportunities to reach developers across numerous programming languages, platforms, and devices.

Code Retreat

CodeRetreat is an intensive practice event, focusing on the fundamentals of software development and design. By providing developers the opportunity to take part in focused practice, away from the pressures of 'getting things done', the CodeRetreat format has proven itself to be a highly effective means of skill improvement. Practicing the basic principles of modular and object-oriented design, developers can improve their ability to write code that minimizes the cost of change over time. What is the structure of a Code Retreat? More information here.

Midwest GiveCamp

Leading into THAT Conference, the organizers from Midwest GiveCamp and THAT Conference have teamed up to host the annual Midwest GiveCamp. This will take place the weekend leading into THAT Conference and is a great opportunity for the technical community to give back a little technical know-how to our local charities.

Sponsorship Opportunities

Principal Negotiable 1 total
Platinum $9,000 6 total
Gold $6,000 8 total
Silver $3,000 10 total
Bronze $1,500 12 total
Sponsored Events TBD See Here

Additional sponsorship and marketing opportunities are available. Make sure you check out some of the additional opportunities we've made available.

Feel free to contact us directly for more information.


Principal Platinum Gold Silver Bronze
Linked logo on THAT Conference website
Attendee bag insert or item
Table in Sponsor Pavilion (optional)
Listing in printed program
Logo included on printed large vertical sponsor signage
Post on ThatConference.com Job Board
Logo displayed on conference TV's
Logo displayed within mobile app
Logo on Mess Hall conference slides
Logo included in newsletters
Listing before all videos (if applicable)
Conference speaking slot [1]
Included in select THAT Conference YouTube bumpers
Push notification for vendor session or special event [2]
30 minute special lunch session
Logo on printed conference signage [3]
Sponsor provided/printed Mess Hall table tents
Company banner in conference area [4]
Pre-conference newsletter submission [5]
Post-conference newsletter submission [5]
Logo included on conference entrance door signage
Extra space around table in Sponsor Pavilion
Central booth location with 2 tables
Entire back page of printed program
Logo on one side of attendee bag
Additional negotiated opportunities [6]
Attendee ticket(s) 8 6 4 2 1
Expo hall only tickets [7] Unlimited Unlimited Unlimited Unlimited Unlimited
Lead retrieval devices for use during the conference 3 2 1 1 1

[1] The sponsors of the conference speaking slots will work directly with the conference organizers to make sure the session, content and speaker fit into the overall schedule and balance of content. Speaker does not qualify for speaker room compensation. Limited to 10 total on a first come first serve basis.

[2] Limit 1 push notification per sponsor.

[3] All THAT Conference signage except for the main 4' x 8' and larger THAT Conference banners.

[4] Sponsor will work with conference organizers to determine location of banner. Only one banner per sponsor.

[5] Newsletter submissions will be sent from THAT Conference and the sponsor will work directly with the organizers for the content to be included in the newsletter.

[6] Conference organizers will work with you directly to negotiate additional opportunities/benefits.

[7] You can have as many expo hall only tickets as you would like. If booth workers would like conference provided food, they will need an attendee ticket. Additional attendee tickets are available for purchase.

Sponsorship Opportunities for Events and Items

THAT Conference is also offering the following additional sponsorship opportunities.

Cocktail Party / Happy Hour : Monday Night

Cocktail party sponsors make our attendee party possible by underwriting the food and beverage costs. We accept multiple sponsors for this event; however, the first sponsor to sign up may elect to cover all costs, creating an exclusive sponsorship opportunity for this highly visible event.

Cost: ~ up to $10,000. Varies. Contact us for details.

Game Night : Monday Night

On Monday night after Happy Hour, our Open Spaces area transforms into a gaming arena from 8pm - 12am. Attendees bring a large selection of board and electronic games for everyone to participate. Your sponsorship can help bring even more joy to the attendees.

Cost: ~ $1,500. Contact us for details.

Pig Roast : Tuesday Night (Family Included)

What camping experience would be complete without a pig roast? This is a great opportunity to get your name and logo in front of all attendees and their families. During the pig roast, we have several onstage activities and can showcase your sponsorship in between acts.

Cost: ~ up to $20,000.

WaterPark Party : Tuesday Night (Family Included)

Here is your chance to sponsor one of our fun events when our attendees are cooling off after a full day of tech. From 10:30 PM to 1:30 AM we have the place to ourselves.

Cost: ~ up to $8,000. Varies. Contact us for details.


All attendees where a lanyard around their neck to hold their badge. Your name could be on that lanyard and your logo incorporated onto the badge. Attendees often keep lanyards as a souvenir, leaving them hanging in their office or on their desk. This can be a lasting impression for your company.

Cost: ~ $6,000 – TBD on specific lanyard. Contact us for details.

Attendee Notebook

Each THAT Conference attendee will receive a pocket notebook with the THAT Conference logo laser etched on the front cover. Notebook sponsors will have their logo prominently displayed on the front cover. This sponsorship offers an exciting opportunity to have your logo on a long-lasting notebook which will be used by each attendee for years.

Cost: ~ $6,000 - TBD for exclusive logo placement

WaterPark Party Cabana

This sponsorship entitles your company to exclusive use of one of the poolside cabanas during the Tuesdays night waterpark party held from 10pm to 1am. The space is yours to do with what you’d like — do something fun, creative, and in the spirit of THAT Conference. Limited availability — and these go FAST!

  • $600 Hot Tub Cabana
  • $300 Standard Cabana

Acknowledgement In Printed Program

Acknowledgement space is being offered in the official conference program. Note that companies may purchase space in the program without otherwise being a sponsor of THAT Conference.


  • $250 per 1/4 page (black/white, 4 total)
  • $1000 front inside cover (full page, full color, 1 total)
  • $1000 back inside cover (full page, full color, 1 total)

Other Items

A number of other items are available. If you're interested, please contact us to negotiate pricing.

Sponsoring Events

A Unique Opportunity for Unique Events

THAT Conference is all about uniqueness. We're gathering Ruby, PHP, Java, .NET and other folks together, we're having a conference at a water park. You get the idea.

Do you have an idea for a unique event that you'd like to have your company organize and run at THAT Conference? Pitch the idea to us and we'll work with you to help you put on something educational, helpful, or just plain fun.

Examples of events might include code mashups bringing Java, .NET, and Ruby folks together. Maybe your company wants to host a coding challenge. The possibilities are endless.

We do need to frame some rules around these events, so keep the following in mind:

  • Only four sponsor events will be approved. First come, first served.
  • THAT Conference gets final approval on events which are run at the conference.
  • Sponsors pay all costs associated with running the event. Such costs do not contribute in any way to the sponsor's level.
  • Events will be listed on a special page on the website and will clearly note they're sponsor/vendor events and not directly part of THAT Conference. Positioning on the site will be first come, first placed. Descriptions of events must be concise.
  • Events may be listed in the conference program depending on logistics surrounding the program. Such listings will be on a separate page clearly noting these as sponsor/vendor events which are not directly part of THAT Conference.
  • Events will be announced at the conference kickoff. Ongoing events may have short summary updates during announcements at meal times if time allows.

Sponsorship FAQs

Frequently Asked Questions

Q: We're working against budget schedules. Can I commit to sponsorship now but pay closer to the event?

A: Yes; however, your benefits will not be activated until we receive payment. Moreover, special packages (cocktail party, cabanas, etc.) will not be held for you. All benefits are first-come, first-served based on the date we receive your payment. THAT Conference is a non-profit event completely run by volunteers. We simply don't have the bandwidth to deal with Accounts Receivable.

Q: As a sponsor, can we provide attendees with “swag”?

A:  We want to ensure that our "Sponsor Pavilion" is an exciting place for the attendees to visit. Besides having the opportunity to speak with our sponsors, attendees should have a reasonable expectation of walking away with some "swag". As is typical with other trade shows, this includes software, books, apparel with your logo, and/or trinkets with your logo. We ask that if you do not provide enough items for every attendee, that you try to be creative in how the items are distributed (i.e., hold your own raffle, have a secret spotter give away items in the crowd, etc).

Q: Will my logo on the THAT Conference website be hyperlinked to my website?

A: Yes. If you would like to have a custom landing page to identify THAT Conference visitors, please provide that URL to us.

Q: What is "Preferential Logo Placement"?

A: Whenever all sponsor logos are displayed together, they will be arranged from left to right and top to bottom within the Bronze, Silver, Gold, Platinum groups in order by the total contribution size (largest first) and the date that payment was received (earliest first).

Q: How are the booths in the Sponsor Pavilion decided?

A: Booths are placed accordingly by level and then when payment was received.

Q: I've got a great idea for a sponsorship opportunity that you haven't listed. What can I do?

A: Contact us and run it by! We're happy to work with any idea as long as it's of benefit to the attendees! (And doesn't get us in trouble with the law, of course...)

Q: Who exactly is organizing THAT Conference?

A: THAT Conference is organized by a group of developer community leaders who have collectively formed a non-profit organization in the state of Illinois. This group is officially named "THAT Conference NFP".

THAT Conference board of directors and its organizers are completely volunteer, and all money collected from sponsors go towards the conference and its related expenses.

Q: What is the THAT Conference mailing address?

A: Unless otherwise directed, please send all sponsorship-related mail and packages to:

THAT Conference
C/O Sponsorship
9109 Carol Lane
Spring Grove, IL 60081

General Email: Hello@THATConference.com

Sponsorship Email: Sponsorship@THATConference.com

Q: Are my sponsorship contributions tax-deductible?

A: We are a 501(c)(6) organization. Your contributions are tax deductible as a promotional and advertising expense.

Contact us at Sponsorship@THATConference.com with any questions or to request a copy of our W9.

Q: When can sponsor booths be taken down?

A: Sponsor exhibits are expected to remain up and staffed until 2:30 pm on Wednesday.

Q: Can I use the THAT Conference logo?

A: Yes! Please contact us for information at Sponsorship@THATConference.com.

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